Pageants are the ideal marketing tool. Across the world political entities, private entities, Non-profit organisations and government organisations are identifying the fact that pageants are the ideal marketing tool. Recently on Fijitimes.com put up a post on South Pacific Tourism Organisation (SPTO) stating that pageants are the ideal marketing tool.

Hopefully in the future more and more companies would invest in pageants not out of pressure or to get favors as in  the case of the pageants in Zimbabwe but because they can see the possibilities.

Advertising to a passionate audience, impacting lives directly through the contestants, contributing actively to the community through PET projects that are maned by the beauty royalties and also generating revenue through tickets and sponsorship.

Pageants Are The Ideal Marketing Tool : Team SPTO with Miss Pacific Islands 2016 Anne Dunn. Picture: Fijitimes.com

According to Fijitimes.com national and regional pageants give recognition to young Pacific Island women and their contributions to regional affairs across diverse fields.

South Pacific Tourism Organisation (SPTO) CEO Chris Cocker made this remark last Friday when the organisation welcomed and hosted Miss Pacific Islands 2016 Anne Dunn to a luncheon at its office in Suva.

“Events such as Miss Pacific Islands uniquely promote the region and its holiday destinations, as well as encourage the Visiting Friends and Relatives (VFR) market,” Mr Cocker said in a statement.

“The Pacific’s tourism assets are its people, environment and culture; and pageants serve as a unique platform to celebrate these assets.”

He said the organisation, as the leading regional body for tourism promotion, would continue to support national and regional pageants that celebrated cultural diversity, promoted our idyllic Pacific destinations, and contributed to foreign exchange earnings of the host country by attracting overseas-based Pacific islanders to return to the region to attend and be part of such events.

“Miss Pacific Islands would be a great addition to our tourism promotion initiatives in 2017 and we are definitely keen to explore these opportunities with Anne, whilst working within her priorities for next year,” SPTO marketing manager Alisi Lutu said.

Miss Dunn is also championing awareness on climate change and tourism in the Pacific, with a special focus on young women and youths.

Source : fijitimes.com